Projects
Queens of Comfort
A comfort food cooking show by Kraft Mac & Cheese serving up lessons in self-love.
Kraft Mac & Cheese X Van Leeuwen
What happens when two iconic comfort foods join forces? A lot.
Ethical Bean
Finally, a fair trade coffee that tastes as good as it does.
Hoosier Holiday Mystery
Scratch-offs. Misdemeaners. Hats. This Hoosier Lottery interactive mystery microsite has it all.
FLVRS Club
If you can't drop a bougie collab, drop a tasty one. Brought to you by Kraft Mac & Cheese.
Amtrak Hiawatha
Turning a train ride between Chicago and Milwaukee into a sacred ritual for college students.
Resume
Education
University of Missouri - Columbia
Bachelors of Journalism 2011-2015
Emphasis area: Strategic Communication, Copywriting
Minor: Spanish
Multicultural Certificate
Institute of Advanced Advertising Studies
2018
A comprehensive, multi-week program designed for "rising stars" nominated within the industry. Worked with other young professionals from across the industry to create and present a pitch to PepsiCo for Quaker's new Oat Beverage.
Experience
Senior Copywriter
The Kitchen at Kraft Heinz, Jan 2021 - Current
Developed integrated campaigns, talkworthy brand activations andculturally-relevant partnerships to breathe new life into one of America’s oldest brands: Kraft Mac & Cheese. Created and executed video series: Queens of
Comfort, a drag queen cooking show, to elevate queer voices and inspire self-love. Managed direct report and mentor to junior writers.
Freelance Copywriter
FCB, Oct 2020 - Jan 2021
Cox Business B2B: Assisted in 360 campaigns targeting enterprise-level and small businesses. Created DM/Emails/Radio/Digital and TV scripts for their Cloud Solutions, Internet and Voice products.
Copywriter
Laughlin Constable, April 2017 - Sept 2020
- Led digital and 360 campaigns for Hoosier Lottery Scratch-Offs.
- Created award-winning “Hoosier Holiday Mystery” Microsite.
- Lead writer for EcoTools makeup brushes. Rebranded 2019 content to align with skincare-forward target.
- Northwestern Medicine: Created blog posts, integrated digital, print and radio campaigns for area hospitals and specialty service lines.
- Amtrak: Created integrated campaign targeting college students through social, print and striking in-environment pieces.
- ASPCA: Led digital campaigns and rebrand videos to refresh its “sad doggo” brand perception. Saw unprecedented spike in donations.
Copywriter
Rodgers Townsend/DDB Sept 2015 - April 2017
- AT&T B2B: Helped create integrated “#AgilityIs” social campaign with talent Chris Gardner.
- Created other B2B campaigns for AT&T’s BizCircle (retail/social/DM/OOH/long-form).
- Created and executed award-winning campaign for our 2015 Fall Forum to help students learn more about the ad biz.
(Intern from 2015-2016)
Skills
Big Idea Generator
Reveres "the craft," but not getting weird about it.
360 Campaigns
Talk-worthy Activations
Grammar Freak
Social Media Master
Sketch Comedy Rat
TikTok Addict & Expert
Awards
ONE SHOW, MERRIT WINNER:
Kraft Mac & Cheese X Van Leeuwen Ice cream | 2022
UNITED ADWORKERS MKE 99, BRONZE:
Hoosier Holiday Mystery | 2019
AWWWARDS, MOBILE EXCELLENCE:
Hoosier Holiday Mystery | 2019
STL ADDYS, SILVER, SPECIAL EVENTS:
Rodgers Townsend's Fall Forum | 2016
